User-centricity is very important to me. In other words, I strive to create web experiences that look and work well on any device that can connect to the internet, while also taking user needs and business goals into account.

Think I may be able to help with your next project? Get in touch.

Download my CV

Currently working with & on

  • UX Brighton

    Year: 2022 – present (freelance)

    Working with Danny Hope and the UX Brighton team to enhance and optimise their user interface, overall website experience, developer experience, content management workflow and SEO.

  • Personal projects

    I'm often playing around with something webby. Whether it's enhancements to my personal website or familiarising myself with a new bit of tech.

    Visit my GitHub to see what I'm working on.

Other people I've worked with

  • Brunswick Group

    Year: 2017, 2018, 2022 & 2023 (contracts)

    Worked with Brunswick Group to develop engaging corporate communication websites.

    MPA and SPA website offerings for clients like Puma, Mondi, Greenbrier, Naspers & VARO.

  • Boston T Party

    Year: 2022 (freelance)

    Built a new, modern and fast PWA website for Boston T Party.

    Data and bandwidth is a premium in South Africa so focussed particularly on performance & resilience using progressive enhancement and offline caching methods.

  • IAG Loyalty *

    Year: 2018 – 2021 (contract)

    Built new, modern, and fast PWA B2B websites for IAG Loyalty.

    Big focus on usability, accessibility, progressive enhancement, performance & resilience.

    * The current corporate B2B website isn't the one I originally built for them.

  • Euromoney *

    Year: 2018 (contract)

    Developed a reusable & extensible front-end starter kit that builds modular web components / pattern libraries quickly.

    This enabled Euromoney to build and deploy their 'Fastmarkets' B2B web offerings efficiently and effectively.

    * Since I last worked with them, they've become Delinian.

  • Analog Implant Laboratory

    Year: 2017 (freelance)

    Redesigned & built Analog Implant Laboratory's new website from the ground up.

  • Time Inc. UK *

    Year: 2016 (contract)

    It was a fun & collaborative team environment at Time Inc. UK. I was one of the Frontend Developers, developing a responsive and customisable web solution on their WordPress Multisite application.

    * Since I last worked with them, they've now been taken over by Future plc.

  • Pegasus *

    Year: 2016 (contract)

    Developed & enhanced brochure websites for Pegasus’ healthcare clients.

    * Since I last worked with them, they've become E.

  • Charanga Music

    Year: 2016 (freelance)

    Developed a reusable, extensible, responsive and accessible front-end library / boilerplate.

    Enabled Charanga to deploy future web offerings quickly, efficiently without compromising on quality front end standards.

  • Macmillan Cancer Support

    Year: 2015 (contract)

    Worked with Macmillan's core website application team on frontend solutions for their brand identity and business proposition.

  • Avios *

    Year: 2004 - 2015 (permanent)

    Was the senior / lead developer designing and developing ecommerce front-end solutions for Airmiles & Avios.

    * Formerly a subsidiary of British Airways and also known as Airmiles.

Nice things people have said

  • Bruce is a true digital native. Starting in the industry back as far as and continually striving to push the boundaries of front end code design. He takes it upon himself to continually keep up to date with the latest trends and to apply that to his work to the benefit of whoever he is working for. I have no hesitation in recommending Bruce for any role in which pushing your digital boundaries is at the core of your agenda.

    — Stephen Scott, Chief Digital Officer, IAG Loyalty
  • Bruce was an excellent resource for us, taking on additional work when our internal resources were at capacity. He's easy to work with and always turned around work quickly and to a high standard. Bruce quickly became part of the family and overcoming challenges with ease due to his can-do attitude and tireless commitment to projects.

    — Kat Thay, Studio Manager, Pegasus
  • We got Bruce in to to help us develop a front-end boilerplate / component library as we were inundated with projects and needed a safe pair of hands that could help us achieve quality results with minimal supervision. Bruce delivered a high-quality framework that ticks all of the boxes for us. And to top it all he’s a great guy to work with, highly professional, he gets on well with everyone and really cares about his work. I would not hesitate to hire Bruce again.