User-centricity is very important to me. In other words, I strive to create web experiences that look and work well on any device that can connect to the internet, while also taking user needs and business goals into account.

Think I may be able to help with your next project? Get in touch.

Currently on the go #

  • UX Brighton

    Year: 2022 – present (freelance)
    • Enhancing and optimising their user interface, overall website experience, developer experience, content management workflow, search and SEO.
    • Rebuilt the UX Brighton job board so it renders as a MPA rather than a SPA.
    • Built logic to dynamically include valid JobPosting and Event structured schema data in every job & event page at build time — and automatically notify Google of these changes.
  • Personal projects

    I'm often playing around with something webby. Whether it's enhancements to my personal website or familiarising myself with a new bit of tech.

    Visit my GitHub to see what I'm working on.

Other people I've worked with #

  • Brunswick Group

    Year: 2017, 2018, 2022 & 2023 (contracts)
    • Developed engaging corporate communication websites with Brunswick Group.
    • Built MPA and SPA website offerings for clients like Puma, Mondi, Greenbrier, Naspers & VARO.
  • Boston T Party

    Year: 2022 (freelance)
    • Built a new, modern and fast PWA business informational website for Boston T Party.
    • Data and bandwidth is a premium in South Africa so focussed particularly on performance & resilience using progressive enhancement and offline caching methods.
  • IAG Loyalty

    Year: 2018 – 2021 (contract)
    • Built new, modern, and fast PWA B2B websites from scratch for IAG Loyalty.
    • Big focus on usability, accessibility, progressive enhancement, performance & resilience.
    • Instrumental in researching, planning & configuring the beginnings of a scalable SaaS micro-frontend configuration that focussed on reusability & themeable / whitelabel components.
  • Euromoney *

    Year: 2018 (contract)
    • Developed a reusable & extensible front-end starter kit that builds modular web components / pattern libraries quickly.
    • This enabled Euromoney to build and deploy their various 'Fastmarkets' B2B web offerings efficiently and effectively.
    • Participated in and presented at internal Hackathon days.

    * Since I last worked with them, they've become Delinian.

  • Analog Implant Laboratory

    Year: 2017 (freelance)
    • Redesigned & built Analog Implant Laboratory's new B2B informational website from the ground up.
    • Approached the design and development with 'Mobile First' in mind and built it responsively to work on as many screens and devices as possible.
    • It's progressively enhanced and makes substantial use of WCAG.
  • Time Inc. UK *

    Year: 2016 (contract)
    • Fun & collaborative team environment.
    • We developed a responsive, customisable & themeable web solution on their WordPress Multisite application.
    • Enabled the creation, build & deployment of websites like Marie Claire, Home & Gardens, Country Life and Decanter.

    * Since I last worked with them, they've now been taken over by Future plc.

  • Pegasus *

    Year: 2016 (contract)
    • Developed & enhanced brochure B2B websites for Pegasus’ healthcare clients.
    • Some examples being; Rapid White, Cetraben, TalkingEczematool and Movelat.

    * Since I last worked with them, they've become Evoke.

  • Charanga Music

    Year: 2016 (freelance)
    • Developed a reusable, extensible, responsive and accessible front-end library / boilerplate.
    • Enabled Charanga to build & deploy future web offerings quickly, efficiently without compromising on quality front end standards.
  • Macmillan Cancer Support

    Year: 2015 (contract)
    • Worked with Macmillan's core website application team on frontend solutions for their brand identity and business proposition.
    • Participated in and presented at internal Hackathon days.
  • Avios *

    Year: 2004 - 2015 (permanent)
    • Was the senior / lead developer designing and developing ecommerce front-end solutions for Airmiles & Avios.
    • Coached other front end developers in our coding best practices, development cycles and methods of delivery.
    • Led, influenced and drove web standards and web accessibility implementation across our digital channels to ensure website quality and stability.
    • Drove consideration of user experience and user centred design within the business, and implementation of it within the digital development programme.

    * Formerly a subsidiary of British Airways and also known as Airmiles. Avios is now the loyalty currency run by IAG Loyalty.

Nice things people have said #

  • Bruce is a true digital native. Starting in the industry back as far as and continually striving to push the boundaries of front end code design. He takes it upon himself to continually keep up to date with the latest trends and to apply that to his work to the benefit of whoever he is working for. I have no hesitation in recommending Bruce for any role in which pushing your digital boundaries is at the core of your agenda.

    — Stephen Scott, Chief Digital Officer, IAG Loyalty
  • I worked with Bruce for many years at Avios, both within the same team and across projects.
    Bruce was incredibly knowledgeable in website design and development, always came up with great solutions, delivered to a high standard with great attention to detail, and was very easy to work with. He was also able to communicate his technical knowledge in a straightforward way to someone who was not from a technical background.
    I would highly recommend Bruce to any organisation.

    — Nicola Crome, Senior Media and Content Marketing Manager, Avios
  • Bruce was an excellent resource for us, taking on additional work when our internal resources were at capacity. He's easy to work with and always turned around work quickly and to a high standard. Bruce quickly became part of the family and overcoming challenges with ease due to his can-do attitude and tireless commitment to projects.

    — Kat Thay, Studio Manager, Pegasus
  • We got Bruce in to to help us develop a front-end boilerplate / component library as we were inundated with projects and needed a safe pair of hands that could help us achieve quality results with minimal supervision. Bruce delivered a high-quality framework that ticks all of the boxes for us. And to top it all he’s a great guy to work with, highly professional, he gets on well with everyone and really cares about his work. I would not hesitate to hire Bruce again.

    — Paul Davison, Head Of Design, Charanga Music
  • Bruce is great addition to any team, a great personality who requires minimal management and produces accurate and attractive output. He keeps up to date with the latest techniques and is happy to share those skills with others. I wouldn't hesitate in giving Bruce another opportunity when one arises.

    — Roger Matthews, Head of System Development and Administration, Macmillan Cancer Support

Need a copy of my CV? #

Download my CV